Bibendum, if you don’t know, is the name of the symbol of Michelin. Its name comes from the nunc est bibendum (“time to drink“) of latin poet Horace. It was created in 1898 by French artist O’Galop. This symbol still remains and changed over the years. During the First World War and in the years which followed, it was transformed in a poilu, with the typical Adrian helmet and the gas mask container!